Project
Emaar UTC Sales Center and Offices

Nomination 
Best Implemented Interior Design Project Using Works of Art

About the project
«
Emaar is a powerhouse in the real estate industry in Middle East. When they approached us to design their main sales center in Egypt (located in their project — UpTown Cairo), we studied the history of Emaar and where it is headed. With a vision that shapes our future, the interior design of the space was meant to inspire and engage customers and employees. On a quest to add human touch to the technical space, TDF team decided to go for art and sculptures that have a strong presence yet soft tones or shapes by local artists. We went through the art inventory of Emaar Misr, and various art galleries in Egypt to select art and sculptures that not only would add to the experience of the customers but they would also inspire employees. Our job did not end till every piece was in the perfect location.»

Location
Uptown Cairo, Mokatam, Egypt

Project implemented in
2019

More project images
https://www.nourelrefai.com/portfolio/C00003AJlRH3pEX4/G00002FJr1aLEpxU

Applicant and authors of the project
TDF+ is a creative, collaborative & cross-disciplinary design firm working across architecture, interior & experiential design by having a progressive approach in designing through storytelling across architecture, interior & experiential design for people, spaces & brands with over 50 projects delivered.

 

Other participants
Client — Emaar Misr

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