Project
Hollyshop
Category
Best Implemented Interior Design Project for Public Space
About the project (provided by the applicant)
The flagship Hollyshop store at 31 Kotelnicheskaya Embankment is a landmark project by Sinitsa Bureau. Located on a promenade with a spacious sidewalk and a beautiful view, this store offers a pleasant setting for a leisurely stroll. Unlike its counterparts in shopping malls, this location invites visitors to linger and spend more time selecting cosmetics.
The central interior elements include sculptural «puffy» tables made of polystyrene foam with a microcement coating, creating dynamic navigation and dedicated product testing areas. Serpentine shelving units form a labyrinth, making movement through the space engaging while encouraging interaction with the products. Bright accents of fuchsia and red add energy, while flowing lines and unconventional shapes create a harmonious environment.
The project emphasizes spatial flexibility, allowing for easy adaptation to different collections or events.
Location
31 Kotelnicheskaya Embankment, Moscow, Russia
Project implementation year
2024
Extra visual materials
https://www.behance.net/gallery/218930905/HOLLYSHOP
Applicant
Anastasia Kolchina
Author of the project
Anastasia Kolchina, Sinitsa Bureau
Photo
Sinitsa Bureau
Customer
Hollyshop
Status of the project
Implemented
