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Rothko's Reflection

The project transforms the facade of a shopping center in Sevastopol into an emotional burst—reminiscent of Rothko’s painting "Orange, Red, Yellow."

Technically, this is achieved through a duo of "gloss + deep matte." Large-format glossy panels (with up to 70% reflectivity) produce active glare that changes color throughout the day—from a fiery morning to a honeyed sunset. These are contrasted by coarse, almost velvety achromatic planes that scatter 90% of the light. They function like silence after a shout: dampening the energy and creating depth, causing the colored inserts to "pop" out from the facade.

The result is not static, but a living, breathing rhythm. The facade provokes emotions: first, exhilaration from the impact of color, then surprise at the shifting mood with a step to the side, and finally—a quiet melancholy as the sun sets and the surfaces fade.

This is not just a shell. It is an art object that senses the movement of light. Sketches and mock-ups prove that such optics are completely feasible.

Location

Gagarinskiy district, Sevastopol, Russia

About the Applicant

Self-employed environmental designer, graduate of the Siberian Professional College with a degree in Design. Finalist of the All-Russian competition "Design Marathon" ("Russia – Land of Opportunity"). Author of conceptual architectural projects that intertwine emotional aesthetics, cultural context, and functional sustainability. Portfolio of works includes museum reconstructions, cultural centers, shopping complexes, and private residences. Certificate holder of the Golden Trezzini Awards 2025 (one gold and two silver certificates).

Project Authors

Alexey Telnov

Images

Alexey Telnov