Project
Tendenza

Category 
Best Implemented Interior Design Project for Public Space

About the project (provided by the applicant)
The word Tendenza in Italian means tendency, trend, or a new movement. This name was chosen to emphasize that the store is not merely a place of commerce, but a platform for presenting new currents in fashion and lifestyle for women. The identity of the project is tightly connected to this meaning—conveying a sense of movement, modernity, and individuality through spatial design.
Tendenza was conceived as more than a retail space—it was envisioned as a place where shopping transforms into a sensory and meaningful experience. The design revolves around the subtle duality of energy and calmness:
• A vibrant, dynamic, and eye-catching entry to attract passersby.
• A softer, more intimate zone that invites customers to engage and make confident choices.
This duality was achieved through a careful combination of smart lighting, contrasting colors, and fluid, curvilinear forms.

Location
Niayesh Commercial Complex, Tehran, Iran

Project implementation year
2023

Applicant
Azadeh Azizi Design Company 

Authors of the project
Azadeh Azizi, Shahin Arjmand

Photo
Nimkat Studio

Status of the project
Implemented